#458 – A Psychologist Trains Coaching Specialists with Sharon Livingston PhD


Sharon Livingston,PhD: President and Co-Founder of the Academy. Dr. Sharon Livingston earned her Ph.D. (in humanistic psychology from Kennedy Western University) in the mid 90s based upon predictive research into facial picture sorting. She’s since become one of the world’s foremost specialists in consumer psychology, group techniques, and finding the “Emotionally Unique Selling Proposition” for any market. Sharon’s the woman many billion dollar companies (like Johnson & Johnson, Colgate-Palmolive, Lipton, Kraft, Hallmark, JC Penney’s, and many others – click for full list) bring in to find out what’s deep inside their prospects’ minds, often before an idea for a product or service even exists. She’s also interviewed over 60,000 people about their emotional response to advertising, developed her own highly successful training program in group dynamics, maintains a small, private coaching practice just north of Boston.

“My expectations were exceeded. I was impressed by both the character and competence of Dr. Livingston. Her ability to draw people out in unique and creative ways and apply the gathered data to complicated analyses made my experience working with her a memorable and fun one!” -Stephen R. Covey 

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A psychology podcast by David Van Nuys, Ph.D.

copyright 2015: David Van Nuys, Ph.D.



  1. Violet
    Posted September 20, 2015 at 6:50 pm | Permalink

    She said when working with roles she uses her “econo-cards” (at around 16:00 in) — what are econo cards?!? Thanks in advance!

  2. Posted September 20, 2015 at 8:39 pm | Permalink

    Actually, they are Iconicards and they might be available from her website.


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