#17 – Psychology and Technology in Consumer Research

Transcript

#1 – Intuition: An Interview with Dr. David Sowerby (in process by Julia Lucht)

Renee Frengut, Ph.D. is trained as a clinical psychologist. She is also President of eQualitative Research in Boca Raton, Florida. She has developed proprietary tools for conducting online video focus groups, as well as other innovative consumer research approaches. Two of her favorite books are the science fiction classic, Stranger in A Strange Land by Robert A. Heinlein, and the Samurai supsense novel, Shibumi by Trevanian. At the end of the show, there is a bonus podsafe music piece, with clear psychological relevance. It is Awakening by Anne Davis.

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