#11 – The Use of Metaphor and Story in Market Research


Sharon Livingston, Ph.D. is a psychologist and is President of The Livingston Group, a market research consulting firm in Windham, New Hampshire. She is well-known for the creativity that she brings to her consulting practice. She is on the board and also a founding member of the Qualitiative Research Consultants Association. In addition to books by Carl Rogers and Fritz Perls, she says Influence: The Psychology of Persuasion by Robert Cialdini has had particular impact on her work.


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